
With over a multiple decades of international experience, I am a accomplished professional Principal Product Manager, who applies a strategic approach to product management in markets such as IT, Everything as a Service, Cloud and Telecommunications.
Through expertise in market analysis, customer-centric design, and cross-functional team collaboration, I excel at leading product initiatives through full lifecycles, from ideation to launch (0 to 1) and into retirement.
A unique blend of technical expertise and commercial acumen allows me to excel in senior product management and marketing positions
I am also the principal and owner of a now (dormant) business, product management and marketing consultancy and support firm, focused on helping companies to develop strong product strategies, value propositions and improve customer relationships to boost product performance, sales and marketing effectiveness
To ensure the availability of the next level of product managers, I mentor, educate and provide support to early career and upcoming product managers
I combine my technical knowledge with a keen understanding of business dynamics, enabling product strategies to align with organisational goals. My leadership style emphasises innovation, stakeholder communication, and a strong focus on delivering value to users while driving product growth in competitive markets.

My Value
I stand out for a unique combination of technical expertise, commercial acumen, and leadership. Based on feedback from colleagues, partners, and stakeholders, here’s what people often say makes me different:
- Blend of Technical and Commercial Expertise: I bring a rare mix of deep technical knowledge across IT, Cloud, Everything as a Service (XaaS), software development, industrial electronics, and telecommunications, combined with a strong commercial mindset. This allows me to bridge the gap between customers, product development, marketing, sales, and other stakeholders—ensuring that what we build is not only technically robust but also commercially viable.
- Diverse Industry Experience: My career spans several industries, including enterprise IT, Cloud/XaaS (SaaS, MSP, ISP), telecoms, data connectivity, and electronics/optronics. I’ve held roles in both global corporates and scale-ups, which gives me the perspective to tackle complex business challenges with cross-industry insight.
- Leadership in Product Lifecycle Management: I’ve led product lifecycles end-to-end—from concept and design to go-to-market execution. This has positioned me as a leader in both technical product management and strategic marketing.
- Experienced Professional: With multiple decades of experience in technical, commercial, and marketing roles at organizations like HPE, Fasthosts, Tyco Electronics, Daisy Communications, Mitel, Philips, British Airways, and Alcatel-Lucent, I have a strong track record of exceeding performance targets and delivering measurable results.
- Customer-Centric Approach: I focus on realistic, impactful solutions that strengthen customer relationships and drive business outcomes—whether that’s boosting repeat sales, reducing price pressure, or improving customer retention.
- Technical and Marketing Expertise: My work bridges both the technical and marketing worlds. I’ve developed marketing collateral, managed product launches, and led communications—helping technical teams align with market needs and vice versa.
- Cultural and Linguistic Fluency: I’ve worked in multinational environments and am fluent in Dutch and English, with business-level German. This cultural and linguistic fluency enables me to operate effectively across global teams and international markets.
“These strengths consistently position me as a valuable asset to organizations looking for someone who can lead with both innovation and commercial impact.”

Product Management
As a Principal Product Manager, I have extensive product management experience, particularly in managing the full product lifecycle. My expertise covers various industries, including Cloud, Everything a Service, telecommunications, IT, and data connectivity. Here are some highlights of my product management experience:
- Full Product Lifecycle Management: I have has managed products from concept to market introduction. This includes defining product requirements, creating business cases, and developing roadmaps for both new product introductions (NPI) and new product development (NPD). I have overseen forecasting, revenue, and margin management to ensure the financial success of products.
- Product Marketing and Sales Support: In my roles, I have been responsible for aligning product development with market needs. This involved competitive analysis, developing sales tools, and providing training to sales teams. My work ensured that the product marketing and sales efforts were fully integrated with product management strategies
- Experience in Multiple Sectors: My product management experience spans several industries and technologies, including Cloud, Software as a Service, fixed and mobile telecom, data connectivity (WAN, MPLS, DIA/MIA, Broadband), and enterprise IT. My technical background in industrial electronics and networking adds depth to my product management capabilities
“My ability to combine technical knowledge with strong business and marketing skills makes me particularly effective in managing complex products in highly competitive markets.”

Product Marketing and Marcomms
I have a strong marketing background, particularly in product and technical marketing, with multiple decades of experience across various sectors, including telecommunications, IT, Cloud, Electronics and data connectivity. My marketing expertise includes:
- Product Marketing: I have played a key role in developing product marketing strategies, from the creation of sales tools to supporting marketing campaigns that drive product awareness. I have led the development of competitive analysis, market positioning, and the communication of product value propositions
- Marketing Communications: My experience extends to managing technical marketing communications, where I have been responsible for public relations (industry press and analysts) , press releases, brochures, whitepapers, and presentations. I have also overseen e-marketing strategies and execution, including digital media and online campaigns
- Event Management and Public Engagement: I have been involved in organizing events, public speaking, and engaging with press and analysts to promote products and services. My ability to communicate technical information to a broader audience has been essential in gaining visibility and credibility for the brands he has worked with.
- Strategic Marketing Planning: I have consistently contributed to marketing planning and strategy, working with international teams to ensure successful product launches and market penetration. I focused on aligning marketing efforts with business goals to achieve measurable results in terms of customer engagement and sales
“My marketing skills, combined with my technical expertise, makes me an effective leader in creating integrated marketing strategies that boost business growth.”

Leadership
I possess a robust set of leadership skills, honed through decades of experience in senior roles across various industries, particularly IT and telecommunications. My leadership strengths include:
- Strategic Vision and Execution: I have demonstrated the ability to guide organizations in developing and executing strategic plans, particularly in product management and marketing. I effectively aligns product development with business goals, ensuring that teams work cohesively toward shared objectives
- Team Leadership and Collaboration: In various roles, I have led cross-functional teams, including marketing, engineering, and sales, to ensure seamless product launches and market strategies. My leadership is characterized by fostering collaboration between technical and commercial teams as well as other stakeholders
- Mentorship and Sales Support: I have also provided leadership through mentoring and training sales teams. My ability to communicate complex technical details in an accessible manner enables me to lead by example, helping sales teams better understand and promote the products
- Public Speaking and Stakeholder Engagement: I have extensive experience in public engagements, managing press, and analyst relations, as well as speaking at industry events. My leadership in public-facing roles ensures the effective communication of brand and product values
“My leadership is defined by my strategic thinking, ability to manage cross-disciplinary teams, and a deep commitment to aligning business strategies with execution.”