Business Growth

The Organisation	Janet Essex – Chartered Accountants
The Challenge	Growing The Business
The Background	Janet Essex was looking to substantially grow their client base. In an Industry that is heavily regulated it is difficult to differentiate.
The Approach	I found a number of major differentiators: The Personal touch, Proactive approach and professional integrity. I created the value proposition and context around these and used these extensively throughout, including: website, brochure and direct marketing campaigns. See website
The Result	Since the start of the campaign, Janet Essex has substantially increased their business, with new clients coming on board every week.
The Ingredients	Value Proposition Definition Target Market Definition Market Strategy Marketing Mix Content Generation (Brochure, Web content, etc.) Direct Marketing Execution